enterogermina
the rfp
we were included in the rfp stage of developing campaigns that would introduce the brand’s entry into the U.S. market, as its currently the #1 selling probiotic in Europe and well-known in other parts of the world.
the pitch
we researched the brand’s identity, mission, and culture to develop several thoughtfully curated master and micro campaigns (demographically targeted), which we then honed down to the ones presented below.
