why the name, czar?

We get asked this a lot.

A small part of choosing the name, came from the ancestral family connection to owner, Joseph Nebolsky de Ochoa, and his father's Russian lineage. 

However, the title of a Czar in the U.S. is much more about being an expert top advisor with knowledge and experience within a certain field; in our agency's case, on the topic of marketing and communications—a Czar of Marcom (marketing communications). 

The Czar Marcom agency represents not only the diverse cultural and equitable makeup of our team but how, collectively, the depth and longevity of our experience runs across different continents, private and public sectors, industries, businesses and governmental agencies. 

In 2001, Joseph had founded and sold his eponymous ad agency in 2006 before reigniting his entrepreneurial spirit once again in 2008 with Czar Marcom.

"I honestly was very arrogant, if you will, and felt it was fitting to brand the next entrepreneurial agency, Czar," says Joseph. "I had amassed such a wealth of experience, insight and knowledge on an array of industries and topics. I could speak insightfully and strategically on brand building as it pertained to any client. Knowing that our industry is always is evolving, I am also a czar of research...always learning."

We like to take the Czar ethos and strive to attain it for all of our clients in their field. One of the ways we are forging this for our international client, Casa Potosí, a family-owned estates wine and spirits importer, is by promoting one of their spirit brands to help gain the accolades it deserves—to have them earn the "czar" title within their field. 

After recently launching their new brand identity and website presence, we're extending their reach in targeting their new product in the U.S. to niche spirit enthusiasts with a submission one of their generational spirit brands, Patatús Mezcal Ancestral, to the renowned Beverage Testing Institute for award and standout cocktail consideration. Patatús has already garnered awards in Brussels and Mexico and we felt that U.S. recognition was the next obvious progression to the promotion of product excellence. 

"We're introducing, marketing & selling Patatus Mezcal in Czar style, leading with cultural insights to an array of communities, consumers and enthusiasts of all things Mexican culture in the U.S.," says Joseph. 

We're more than happy to share the Czar title with our clients.